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| POSITION DESCRIPTION | BANKING & FINANCE INDUSTRIES OCTOBER 2008 |
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Marketing Knowledge & Research Manager |
| Position Code: | 143 | | Career Level: | 4 |
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Responsible for
Managing the organisation's Marketing Research requirements of both an internal and external nature within budgetary constraints for the purposes of forecasting sales and developing new and existing products. |
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Reports To
Marketing Manager. |
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Supervises
May supervise a Marketing Research Officer. |
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Main Activities
Undertaking market analyses/research.
Undertaking research for the development of strategic business and territory plans in order to provide information required for the business development process and for bid proposals.
Undertaking customer-related research such as market/technology trends and industry benchmarks using accurate and consistent methodologies for ongoing consumer research.
Identifying opportunities to promote the organisation amongst the industry analyst community and managing analyst briefings with relevant organisational executives.
Providing Corporate Finance Personnel and Business managers with information on organisations targeted for acquisition.
Managing the contracts/subscriptions with external research providers.
Providing training to staff on research and information resources.
Managing public and industry requests for corporate information such as surveys, registers, listings etc.
Managing the research budget.
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Key Skills
Research expertise and experience.
Strong numeric and analytical skills.
Good oral and written communication skills.
Well-rounded knowledge of a specific industry sector.
Ability to communicate effectively with people at all levels both internally and externally.
Project management skills - with the ability to manage multiple tasks simultaneously.
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Internal Contacts
Sales/Product Management Teams, Business Managers, Marketing Team, Corporate Finance, Executive Managers. |
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External Contacts
Industry Analysts, Research Service Providers. |
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Typical Experience
Typically 5-10 years of research experience, coupled with a relevant tertiary qualification. |
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Other Comments
This role may also require Leadership skills if a Marketing Research Officer is reporting through to it. |
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