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| POSITION DESCRIPTION | BANKING & FINANCE INDUSTRIES OCTOBER 2008 |
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Marketing Knowledge & Research Officer |
| Position Code: | 144 | | Career Level: | 2 |
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Responsible for
Undertaking Marketing Research studies and analysing statistical data for the purposes of forecasting sales and developing new and existing products. |
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Reports To
Marketing Knowledge & Research Manager, Marketing Manager. |
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Supervises
No Supervisory responsibilities. |
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Main Activities
Undertaking delegated market analysis/research, profitability analysis and forecasting.
Undertaking research for the development of strategic business and territory plans in order to provide information required for the business development process and for bid proposals.
Analysing statistical data regarding economical and industry trends.
Preparing and presenting relevant detailed reports for Management.
Providing background material for the launches of new products and for overall marketing strategy formulation.
Assisting with the management of contracts/subscriptions with external Research providers.
Carrying out public and industry requests for corporate information such as surveys, registers, listings etc.
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Key Skills
Sound knowledge of standard Research methodologies.
Strong statistical ability.
Strong numeric and analytical skills.
Communication skills.
Growing knowledge of a specific industry sector.
Eye for detail.
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Internal Contacts
Sales/Product Management Teams, Business Managers, Marketing Team, Corporate Finance, Executive Managers. |
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External Contacts
Industry Analysts, Research Service Providers. |
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Typical Experience
Typically 2 - 5 years of Research experience, coupled with a relevant tertiary qualification. |
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Other Comments
Alternative Title: Analyst. |
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