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| POSITION DESCRIPTION | BANKING & FINANCE INDUSTRIES OCTOBER 2008 |
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Communications/Public Relations Manager |
| Position Code: | 2500 | | Career Level: | 5 |
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Responsible for
Implementing and coordinating the organisation’s Communications strategy - both internally and to the marketplace - in areas such as advertising, employee communications, public relations, sales promotions and trade shows. Ensuring that communications programs are consistent with relevant policies, guidelines and overall organisational image. |
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Reports To
Marketing Director, CEO, GM - Marketing. |
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Supervises
A small team of Marketing professionals and administrative support staff. |
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Main Activities
Identifying and projecting the organisation’s image - mostly by interacting with the press, consultants, business analysts, customers and other groups influencing public opinion.
Establishing organisational advertising and expense controls. Developing advertising strategies and programs - either internally or in liaison with external advertising agencies - including copy, art and media placement.
Developing and implementing publicity campaigns - coordinating special events such as press conferences, trade exhibitions, product launches, VIP visits etc to achieve maximum impact.
Assisting with sponsorship activities and associated event coordination.
Acting as the organisation’s spokesperson and/or preparing presentation material for other Executives required to speak on behalf of the organisation as required.
Producing internal employee communications on a regular basis such as newsletters and information bulletins.
Managing external consultants and publicity/advertising budgets.
Contributing to the overall organisational Marketing strategy and participating in policy-making meetings or committees.
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Key Skills
Excellent oral presentation and written communication skills.
Strong interpersonal skills and commitment to working in a team environment.
Ability to liaise at all levels inside and outside the organisation.
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Internal Contacts
Divisional Managers, participants of the Sales & Marketing policy-making committee. |
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External Contacts
Media, Advertising and Public Relations Agencies/Consultancies, Sponsorship Recipients, Promotions Consultants, Government Officials. |
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Typical Experience
4 - 7+ years of related experience coupled with tertiary qualifications (typically in Marketing, Communications or Journalism) and membership with the Public Relations Institute. |
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Other Comments
This position has largely external responsibilities. |
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