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| POSITION DESCRIPTION | BANKING & FINANCE INDUSTRIES OCTOBER 2008 |
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Communications/Public Relations Specialist |
| Position Code: | 2525 | | Career Level: | 4 |
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Responsible for
Implementing and coordinating the organisation's Communications strategy - both internally and to the marketplace - in areas such as advertising, employee communications, public relations, sales promotions and trade shows. |
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Reports To
Marketing Communications/Public Relations Manager |
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Supervises
No supervisory responsibilities. |
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Main Activities
Contributing to the development of advertising strategies and programs - either internally or in liaison with external advertising agencies - including copy, art and media placement.
Developing and/or contributing to publicity campaigns - coordinating special events such as press conferences, trade exhibitions, product launches, VIP visits etc to achieve maximum impact.
Assisting with sponsorship activities and association event coordination.
Assisting with the production of internal employee communications on a regular basis such as newsletters and information bulletins.
Developing and supervising budgets for activities.
Liaising with advertising agencies, public relations consultants and the media.
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Key Skills
Excellent oral and written communication skills.
Strong interpersonal skills.
Ability to liaise at all levels inside and outside the organisation.
Adaptability to changing environments and workloads.
Ability to use own iniative.
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Internal Contacts
Sales Department, Marketing Management, Senior Executive Team. |
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External Contacts
Media, Advertising and Public Relations Agencies/Consultancies, Sponsorship Recipients, Promotions Consultants, Conference Organisers, Graphic Designers, Printers. |
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Typical Experience
4+ years of related experience coupled with tertiary qualifications (typically in Marketing, Communications or Journalism). |
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