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| POSITION DESCRIPTION | AUSTRALIAN BIOTECH INDUSTRY MARCH 2009 |
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Sales & Marketing Director |
| Position Code: | 6 | | Career Level: | 7 |
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Responsible for
Establishing and controlling national sales and marketing strategies to achieve market share, and sales and profit targets. |
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Reports To
Chief Executive/Managing Director. |
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Supervises
A national sales force and a specialist marketing team. |
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Main Activities
Formulating national sales and marketing policies thereby making major contributions to organisation.
Revenue.
Profit projections.
Short and long term plans.
Implementing and monitoring the progress of marketing plans and advertising campaigns.
Monitoring sales performance and selling expenses and initiating corrective action where necessary.
Negotiating major deals and maintaining key customer contacts at senior levels.
Coordinating market research and market intelligence data.
Determining pricing and volume discount policies.
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Key Skills
Professional marketing skills. Detailed knowledge of technological developments and trends. The role requires strong motivational and persuasive skills, coupled with good planning and administrative abilities. Negotiating skills are also important.
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Internal Contacts
Sales and marketing executives and specialists, state or branch managers, finance and accounting, systems and software development. |
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External Contacts
Major customers, the media, market research firms, public relations firms, distributors Federal and State Government officials. |
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Typical Experience
At least 15 years of related sales/marketing experience. Typically has tertiary qualifications. |
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Other Comments
The role combines professional marketing skills and sales management skills on a national level. |
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