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| POSITION DESCRIPTION | AUSTRALIAN BIOTECH INDUSTRY MARCH 2009 |
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Sales & Marketing Manager |
| Position Code: | 50 | | Career Level: | 6 |
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Responsible for
Setting, negotiating and ensuring the achievement of marketing and sales forecasts, budgets and objectives. |
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Reports To
Chief Executive Officer. |
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Supervises
A team of Sales/Marketing Support Staff, Sales Representatives. |
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Main Activities
Developing marketing policies and strategies for approval by the Executive team.
Planning product promotion campaigns and coordinating associated market research.
Developing and maintaining and sales budget and pricing strategies and reporting regularly on the progress in relation to the achievement of budgeted targets.
Negotiating or participating in major sales deals and approving major discounts or deliveries of products by subordinate staff.
Ensuring the efficient and accurate placing of all customer sales orders - from accurate entry of orders from customers into the accounting and production systems through to professional and timely after-sales customer service.
Ensuring that the organisation's customer base is expanded through the investigation and associated follow up of potential new sales leads.
Representing the organisation at relevant industry conferences - again with the aim of networking and developing relationships with potential new clients.
Monitoring and keeping aware of competitor's sales and product strategies.
Recruiting and training Sales Staff.
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Key Skills
Very strong sales, negotiation and account/territory management skills.
Professional marketing skills in combination with detailed knowledge of biotechnological developments and trends.
Strong knowledge of organisational products and research projects.
Good planning and administration abilities.
Management development/supervisory skills.
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Internal Contacts
Sales & Marketing Staff, Finance & Accounting Staff, Customer Service Staff, Production Staff, Quality Assurance Staff. |
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External Contacts
Major Customers, Advertising Agents, Suppliers, Federal and State Government Officials, Promotional Agencies. |
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Typical Experience
Will have at least 10 years of relevant industry experience - with a strong Sales & Marketing focus - coupled with tertiary qualifications in a relevant Scientific area and potentially also tertiary business qualifications. |
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