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| POSITION DESCRIPTION | BUSINESS EQUIPMENT INDUSTRY SEPTEMBER 2008 |
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National Sales and Marketing Manager |
| Position Code: | 10 | | Career Level: | 7 |
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Responsible for
Setting and negotiating market forecasts, sales forecasts, budgets and objectives at the national level and ensuring they are achieved by the Marketing and Sales teams. |
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Reports To
Chief Executive. |
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Supervises
Marketing and Product Managers; Product Promotion staff; National or State Sales Managers; Product Specialists. |
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Main Activities
Formulating national sales and marketing policies/strategies for approval by Chief Executive and in order to make major contributions to organisational revenue and profit projections.
Planning product promotion campaigns and coordinating market research.
Being responsible for drawing up and working to marketing and sales budgets, and therefore product pricing.
Negotiating major deals and maintaining key customer contacts at senior levels.
Monitoring sales and expense performance and initiating corrective action where necessary.
Reporting actual performance to budget, including variance analyses and revised projections.
Coordinating the gathering of market intelligence covering competitors’ products and sales strategies.
Monitoring and reporting on the performance of dealers and distribution channels.
Recruiting, training, and motivating Sales staff.
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Key Skills
Professional marketing skills.
Detailed knowledge of technological developments and trends.
Strong motivational and persuasive skills.
Good planning and administrative ability.
Negotiation skills.
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Internal Contacts
Sales and Marketing Executives and Specialists; State or Branch Managers; Finance and Accounting; Systems and Software Development. |
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External Contacts
Major Customers; Advertising Agents; Suppliers; Federal and State Government Officials; Promotional Agencies. |
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Typical Experience
Tertiary level qualifications with at least 12 years of Marketing and Sales experience. May have tertiary qualifications in Technical/Business areas. |
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Other Comments
Alternative Titles: Divisional Manager - Sales and Marketing; Sales and Marketing Director. |
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