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| POSITION DESCRIPTION | BUSINESS EQUIPMENT INDUSTRY SEPTEMBER 2008 |
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National Marketing Manager |
| Position Code: | 16 | | Career Level: | 7 |
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Responsible for
Establishing and controlling the national marketing strategy to achieve market share and profitability goals. |
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Reports To
Sales and Marketing Director, General Manager, Divisional Manager or Chief Executive. |
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Supervises
A specialist marketing team including Marketing Managers, Market Associates, and Product Promotions staff. |
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Main Activities
Formulating national marketing policies and strategies from market intelligence and research projections.
Implementing and monitoring the progress of marketing plans and advertising campaigns on a national basis.
Preparing and updating national marketing budgets, regularly reporting on performance against target, and providing variance analyses and revised projections.
Determining pricing and volume discount policies.
Coordinating market research and market intelligence data.
Liaising with other divisions/departments.
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Key Skills
Professional marketing skills are required, in combination with a detailed knowledge of technological developments and trends.
The role also needs strong communicative skills, and the ability to interpret and maximise the use of sophisticated market research data.
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Internal Contacts
National Sales Management; Finance and Accounting; Company Secretary/Legal Officer; Systems and Software Development. |
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External Contacts
Advertising Agencies; the media; (Market Research Firms); (Public Relations Firms); Federal and State Government Officials. |
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Typical Experience
Tertiary qualifications, with at least 10 - 12 years in marketing and product management experience in a technical/business area. |
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Other Comments
The role has significant elements of market strategy and positioning on a national basis. |
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