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| POSITION DESCRIPTION | BUSINESS EQUIPMENT INDUSTRY SEPTEMBER 2008 |
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Product Manager |
| Position Code: | 150 | | Career Level: | 4 |
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Responsible for
Managing the development and ongoing success of particular product lines, combining some technical knowledge with marketing skills. |
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Reports To
National Marketing Manager |
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Supervises
May supervise a Marketing Research Officer or Product Specialist. |
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Main Activities
Coordinating market research and identifying new marketing opportunities.
Coordinating product design activities.
Projecting sales forecasts and developing product budgets.
Organising promotional campaigns.
Preparing technical product information and providing product training to the Sales force.
Maintaining customer contact and analysing competitor activity.
Reporting on actual product sales in relation to targets.
Liaising closely with Advertising Manager or Agency and recommending advertising strategies.
Developing marketing plan.
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Key Skills
Exposure to product promotion and advertising.
A strong statistical or commercial background.
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Internal Contacts
Sales Management and Sales; Design/Development Managers and staff; Manufacturing staff; Marketing Administration Manager; Management Accountant; Human Resources/Training Manager. |
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External Contacts
Advertising Agency; Market Research Companies; Product Promotion Companies; Public Relations Agencies; Customers. |
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Typical Experience
May have a University degree or similar tertiary level qualification (could be in a Technical discipline) with at least 6 - 8 years of experience. |
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