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| POSITION DESCRIPTION | AUSTRALIAN GENERAL INDUSTRY NOVEMBER 2008 |
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Sales Director |
| Position Code: | 1100 | | Career Level: | 7 |
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Responsible for
Establishing and controlling the national sales strategy and Sales force to achieve revenue and expense targets. |
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Reports To
Chief Executive/Managing Director. |
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Supervises
A national Sales force, including State or Area Sales Managers, Product Specialists and Sales Representatives. |
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Main Activities
Negotiating major deals and maintaining key customer contacts at senior levels.
Working with other relevant Managers to develop national sales strategy.
Monitoring sales and expense performance and initiating corrective action where necessary.
Developing budget and regularly reporting actual performance to budget, with variance analyses and revised projections.
Coordinating the gathering of market intelligence covering competitors' products and sales strategies.
Monitoring and reporting on the performance of dealers and distribution channels.
Recruiting, training and motivating sales staff.
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Key Skills
Sound product and industry knowledge.
Budgetary formulation and control abilities.
Ability to negotiate complex sales at senior levels.
Excellent planning and administrative abilities.
Excellent motivational and persuasive skills.
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Internal Contacts
Marketing Executives and Specialists, State or Branch Managers/Sales Managers, Credit, Finance and Human Resources Managers and Legal Officers. |
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External Contacts
Major Customers, Advertising Agencies and Public Relations Firms, Distributors, State and Federal Government Officials. |
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Typical Experience
At least 12 years related sales/marketing experience coupled with relevant tertiary qualifications in technical/business areas. |
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Other Comments
This role is primarily managerial requiring a sound sales background. |
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