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| POSITION DESCRIPTION | AUSTRALIAN GENERAL INDUSTRY NOVEMBER 2008 |
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Senior Product Specialist |
| Position Code: | 1270 | | Career Level: | 4 |
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Responsible for
Marketing and selling a product usually of higher value to major or large clients. |
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Reports To
Sales Manager, Business Development Manager. |
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Supervises
May provide guidance to junior staff. |
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Main Activities
Researching and recommending the product or brand's marketing approach including product promotion or advertising, pricing, distribution, etc.
Organising product demonstrations to major clients, submitting tenders and negotiating sales within company policy parameters.
Achieving sales quotas for products.
Implementing marketing strategy and company procedures to maximise customer service and satisfaction.
Maintaining close contact continually with major clients or third parties/dealers so as to maximise potential sales opportunities.
Assisting in product installation and providing backup training and support.
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Key Skills
Excellent sales skills.
High degree of product specialisation, considered an expert in a particular product or brand.
Understanding of user/customer needs.
Good working knowledge of technological developments, trends and competitor activity.
May have specialist business knowledge.
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Internal Contacts
Product Specialists, Customer Service, Sales and Administration Staff. |
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External Contacts
Major Clients/Customers. |
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Typical Experience
Tertiary qualifications, coupled with 8-10 years of experience. |
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Other Comments
Alternative Titles: Product Manager. |
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