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| POSITION DESCRIPTION | AUSTRALIAN GENERAL INDUSTRY NOVEMBER 2008 |
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Corporate Marketing Manager |
| Position Code: | 2000 | | Career Level: | 7 |
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Responsible for
Establishing and controlling the national marketing strategy to achieve market share and profitability goals. |
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Reports To
Chief Executive/Managing Director. |
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Supervises
A specialist Marketing team, including product managers, market research officers and product promotions staff. |
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Main Activities
Developing plans to achieve revenue and profit margin projections.
Formulating national marketing policies and strategies from market intelligence and research projections.
Implementing and monitoring the progress of marketing plans and advertising campaigns on a national basis.
Preparing and updating national marketing budgets, regularly reporting on performance against target, and providing variance analyses and revised projections.
Determining pricing and volume discount policies.
Coordinating market research and market intelligence data.
Liaising with other divisions/departments.
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Key Skills
Professional marketing skills are essential in combination with detailed knowledge of technological trends and developments.
The role requires advanced communication skills, and the ability to interpret and maximise the use of sophisticated market research data.
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Internal Contacts
National sales management, finance and accounting, company secretarial/legal, systems and software development. |
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External Contacts
Advertising agencies, the media, public relations firms, market research firms, federal and State Government officials. |
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Typical Experience
At least 12 years of marketing and product management experience coupled with relevant tertiary qualifications. |
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Other Comments
The role has significant elements of market strategy and positioning on a national basis. |
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