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| POSITION DESCRIPTION | AUSTRALIAN GENERAL INDUSTRY NOVEMBER 2008 |
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Marketing Manager - Industry/Product/LOB |
| Position Code: | 2100 | | Career Level: | 5 |
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Responsible for
Implementing and monitoring the marketing strategy to achieve market share and profitability goals for either a specific industry, product or line of business. |
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Reports To
Corporate Marketing Manager or Business Unit General Manager, Senior Marketing Manager. |
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Supervises
Product Managers, Marketing Analyst and Product Promotions staff. |
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Main Activities
Implementing and monitoring the progress of marketing plans and advertising campaigns.
Formulating and recommending appropriate marketing policies from market intelligence and research projections.
Preparing and updating market budgets, regularly reporting on performance against target and providing variance analyses and revised projections.
Recommending pricing and volume discount policies.
Coordinating market research and market intelligence data.
Liaising with other divisions/departments.
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Key Skills
Professional marketing skills are needed, in combination with a good knowledge of the special needs of an industry group and knowledge of the product’s competitive strengths/potentials.
Strong communication skills and the ability to interpret and maximise the use of sophisticated market research data.
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Internal Contacts
National Sales management, Finance and Accounting staff, Company Secretary, Legal staff, Systems and Software Development staff. |
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External Contacts
Advertising agencies, the media, public relations firms, market research firms, federal and state government officials. |
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Typical Experience
Tertiary qualifications with at least 8-10 years marketing and product management experience. |
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Other Comments
Specialises in one of these areas:- Industry: marketing a relatively wide range of products to a particular industry. Products: marketing a specific product or group of products. Line of Business: marketing within segregated business units/divisions. |
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