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| POSITION DESCRIPTION | AUSTRALIAN GENERAL INDUSTRY NOVEMBER 2008 |
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Product/Brand Manager - Level 2 |
| Position Code: | 2200 | | Career Level: | 4 |
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Responsible for
Managing the development, market share and profitability of strategically important products or brands for either a particular product or industry. |
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Reports To
Marketing Manager. |
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Supervises
May supervise a Marketing Assistant. |
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Main Activities
Developing and/or Contributing significantly to the overall marketing strategy of a specific product or product line.
Managing product sales budgets and continually monitoring actual product performance against forecasted sales.
Developing promotional/advertising strategies and collateral, often in conjunction with advertising agencies, that are consistent with corporate image and objectives.
Coordinating all market research to ensure maximum target market intelligence.
Identifying new marketing opportunities and analysing competitor activity.
Playing a significant role in product enhancement decisions.
Assisting in the development of complex pricing and discount policies.
Providing product training to sales force.
Overseeing product design and enhancement activities.
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Key Skills
Strong professional marketing skills.
Analysing and interpreting market research data.
Excellent communication skills, both written and verbal.
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Internal Contacts
Sales, Customer Support, Marketing Communications, Marketing Administration, Accounting, Human Resources/Training. |
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External Contacts
Advertising Agencies, Market Research Companies, Product Promotion Companies, Public Relations Agencies, Customers, Government Officials. |
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Typical Experience
7+ years commercial experience, coupled with a university degree in Business/Marketing or similar tertiary level qualification. |
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