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| POSITION DESCRIPTION | AUSTRALIAN GENERAL INDUSTRY NOVEMBER 2008 |
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Analytics & Campaign Strategy Manager |
| Position Code: | 2700 | | Career Level: | 5 |
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Responsible for
Providing strategic customer insights and relevant campaign data via the use of predictive models to drive segmentation and support the consumer marketing group. |
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Reports To
Senior Marketing Manager. |
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Supervises
Database Analysts and other Consumer Marketing staff. |
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Main Activities
Ensuring the organisation has a solid understanding of customers and the market through the use of analytics and modelling in order to identify market opportunities.
Overseeing the analysis of information using computerised statistical/data analysis techniques and developing sophisticated models that support the marketing group's requirements.
Ensuring that market and customer insights are effectively utilised to drive the translation of customer and segment knowledge into strategic and tactical recommendations for product development, customer acquisition and retention.
Facilitating the timely and accurate delivery of campaign data to support marketing campaigns.
Understanding the needs of the marketing group, recommending solutions, forecasting the capital costs and benefits and managing the delivery of these initiatives.
Creating alignment between the Marketing, Sales and Service areas when delivering solutions to maximise the effectiveness of these solutions.
Leading and developing a team of analysts to build organisational capabilities in the use of data mining tools and ensuring a high level of accuracy and productivity within the team.
Working closely with the migration team to profile the database, identify opportunities for migration and produce weekly migration lists.
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Key Skills
Excellent planning and organisational skills.
Superior written and verbal communication and presentation skills.
Strong reporting and analytical skills.
Ability to communicate effectively with a wide range of stakeholders and articulate technical issues in business language to non technical audiences.
Skilled in financial assessment and business case development.
Ability to work in a fast paced environment and manage a number of projects simultaneously and to tight deadlines.
Leadership and people management skills.
Ability to liaise confidently and effectively at all levels both internally and with external vendors.
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Internal Contacts
Business Managers, Sales & Marketing team, Strategy, Commercial and IT. |
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External Contacts
Data providers. |
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Typical Experience
At least 5 years professional experience in a marketing environment, including proven project management experience, coupled with a relevant tertiary qualification. Industry specific experience and post graduate qualifications are desirable. |
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