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| POSITION DESCRIPTION | GENERAL INSURANCE INDUSTRY NOVEMBER 2008 |
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Sales Director |
| Position Code: | 1100 | | Career Level: | 7 |
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Responsible for
Establishing and controlling the national sales strategy and sales force to achieve revenue and expense targets. |
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Reports To
Chief Executive/Managing Director. |
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Supervises
A national sales force, including State or Area Sales Managers, Product Specialists and Sales Representatives. |
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Main Activities
Negotiating major deals and maintaining key customer contacts at senior levels.
Working with other relevant managers to develop national sales strategy.
Monitoring sales and expense performance, and initiating corrective action where necessary.
Developing budget, and regularly reporting actual performance to budget, with variance analyses and revised projections.
Coordinating the gathering of market intelligence covering competitors' products and sales strategies.
Monitoring and reporting on the performance of dealers and distribution channels.
Recruiting, training and motivating sales staff.
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Key Skills
Motivational and persuasive skills are very important, as are product knowledge, planning and administration, and an ability to negotiate complex sales at senior levels.
Budgetary formulation and control abilities.
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Internal Contacts
Marketing Executives and Specialists, State or Branch Managers/Sales Managers, Credit, Finance and Human Resources Managers and Legal Officer. |
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External Contacts
Major customers, Advertising Agencies and Public Relations Firms, Distributors, State and Federal Government Officials. |
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Typical Experience
At least 12 years related sales/marketing experience. May have tertiary qualifications in technical/business areas |
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Other Comments
The role is primarily managerial requiring a sound sales background |
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