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| POSITION DESCRIPTION | TELECOMMUNICATIONS INDUSTRY MARCH 2009 |
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Marketing Manager - Industry/Product/Line of Business |
| Position Code: | 325 | | Career Level: | 5 |
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Responsible for
Implementing and monitoring marketing strategy to achieve market share and profitability goals for either a specific industry, product or line of business. |
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Reports To
Corporate Marketing Manager. |
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Supervises
Product Managers, Marketing Associates/Analysts and Product Promotions Staff. |
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Main Activities
Formulating and recommending appropriate marketing policies and strategies from market intelligence and research projections.
Implementing and monitoring the progress of marketing plans and advertising campaigns.
Preparing and updating market budgets, regularly reporting on performance against target and providing variance analyses and revised projections.
Recommending pricing and volume discount policies.
Coordinating market research and market intelligence data.
Liaising with other divisions/departments.
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Key Skills
Strong communication and professional marketing skills.
Ability to interpret and maximise the use of sophisticated market research data.
Good knowledge of the special needs of an industry group or knowledge of the product's competitive strengths/potentials.
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Internal Contacts
National Sales Management, Finance and Accounting, Company Secretary, Legal Department, Systems and Product Development Departments. |
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External Contacts
Advertising Agencies, Media, Public Relations Firms, Market Research Firms, Federal and State Government Officials. |
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Typical Experience
Tertiary qualifications and at least 10 years of experience in Marketing and Product Management. |
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Other Comments
Specialises in one of the following areas: Industry - marketing a relatively wide range of products to a particular industry; Products - marketing a specific product (group of products); Line of Business - marketing within segregated business units/division. May have Regional or Global responsibilities. |
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