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| POSITION DESCRIPTION | TELECOMMUNICATIONS INDUSTRY MARCH 2009 |
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Corporate Marketing Manager |
| Position Code: | 340 | | Career Level: | 7 |
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Responsible for
Establishing and controlling the National marketing strategy to achieve market share and profitability goals. |
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Reports To
General Manager. |
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Supervises
A specialist Marketing team, including Marketing Managers, Market Associates and Product Promotions staff. |
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Main Activities
Formulating National marketing policies and strategies from market intelligence and research projections.
Implementing and monitoring policies and strategies from market intelligence and research projections.
Implementing and monitoring the progress of marketing plans and advertising campaigns on a National basis.
Preparing and updating National marketing budgets, regularly reporting on performance against target and providing variance analyses and revised projections.
Determining pricing and discount policies.
Coordinating market research and market intelligence data.
Liaising with Sales, Manufacturing and Design/Development departments.
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Key Skills
Professional marketing skills in combination with detailed knowledge of technological developments and trends.
Strong communication skills.
Ability to interpret and maximise the use of sophisticated market research data.
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Internal Contacts
National Sales Management, Finance and Accounting, Company Secretarial/Legal, Systems and Software Development. |
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External Contacts
Advertising Agencies, Media, Public Relations Firms, Market Research Firms, Federal and State Government Officials, Suppliers, Agents. |
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Typical Experience
Typically has tertiary qualifications and at least 8 - 12 years of Marketing and Product Management experience. |
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