|
| POSITION DESCRIPTION | NON GOVERNMENT ORGANISATIONS (NGO) REMUNERATION SURVEY MAY 2008 |
 | | Position Title: |
GM Marketing - Single Function |
| Position Code: | 130 | | Career Level: | 7 |
|
|
Responsible for
Providing both strategic and operational leadership for a single business marketing function such as Fundraising/Bequests, Direct Marketing, Events, Community/Public Relations. |
| |
Reports To
Chief Executive/Managing Director. |
| |
Supervises
A specialist team within the specified marketing function including Managers, Specialists, and Support staff. |
| |
Main Activities
Formulating marketing policies and strategies in line with organisational business plan.
Developing plans to achieve revenue/funding projections within specified function.
Implementing and monitoring the progress of marketing plans and campaigns on a national basis.
Preparing and updating national budgets, regularly reporting on performance against target, and providing variance analyses and revised projections.
Identifying, pursuing and developing new sources of support by continually gathering market research and market intelligence.
Building partnerships with appropriate external organisations.
Acting as an effective member of the Senior Management Team.
Managing the performance and personal development of all employees within the specified function.
|
| |
Key Skills
Professional marketing skills are essential.
Strong communication skills, both written and verbal.
Ability to interpret and maximise the use of sophisticated budget and market research data.
|
| |
Internal Contacts
Management Team, Finance & Accounting Staff, Marketing Employees. |
| |
External Contacts
Industry Associations, Donors, Media, Public Relations Firms, Market Research Firms, Federal and State Government Officials. |
| |
Typical Experience
At least 12 years of marketing and product management experience coupled with relevant tertiary qualifications. |
| |
Other Comments
The role has significant elements of marketing strategy and positioning on a national basis. The single function managed will typically be Fundraising/Bequests, Direct Marketing, Events or Community/Public Relations. If the employee has management responsibility for more than one of these functions, please match to GM Marketing - Multi Function. |
| |
| |
| |
