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| POSITION DESCRIPTION | NON GOVERNMENT ORGANISATIONS (NGO) REMUNERATION SURVEY MAY 2008 |
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Direct Marketing Specialist |
| Position Code: | 540 | | Career Level: | 4 |
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Responsible for
Planning and managing the Direct Marketing function of the organisation with the objective of achieving profitability/funding and budgeted targets. |
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Reports To
Manager - Fundraising/Bequests or General Manager - Marketing. |
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Supervises
Telemarketing Supervisors and Telemarketers (typically casual employees). |
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Main Activities
Implementing and project managing direct marketing campaigns, including both mail-outs and telemarketing activities.
Preparing telemarketing scripts and motivating telemarketers to achieve strong results from specific direct marketing campaigns.
Developing, implementing and managing both regular and campaign specific direct mail appeals for donations.
Ensuring direct marketing campaigns represent a cost effective acquisition program to 'grow' the donor database.
Preparing regular reports to management on the performance of direct marketing campaigns against budget.
Managing the maintenance of the donor database to ensure accurate updates and deletions are performed as required.
Managing temporary staffing issues for any telemarketing campaigns.
Assisting with special events as required.
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Key Skills
Strong organisational and administrative skills.
Good communication skills - both written and verbal.
Persuasive 'selling' skills.
Strong knowledge of database functionality.
Advanced knowledge of Direct Marketing principles.
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Internal Contacts
Fundraising, Public/Community Relations, Management, IT, Finance. |
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External Contacts
Suppliers, Industry Associations. |
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Typical Experience
At least 5 years experience in Sales/Marketing or fundraising coupled with Direct Marketing qualifications (e.g. - ADMA). |
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