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| POSITION DESCRIPTION | PROPERTY INDUSTRY MAY 2008 |
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Marketing Director |
| Position Code: | 1500 | | Career Level: | 7 |
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Responsible for
Directing the initiation, planning, development, coordination and execution of all marketing policies and programs to achieve revenue and profit projections. In a smaller organisation, may also direct the sales function. |
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Reports To
The Chief Executive. |
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| Supervises |
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Main Activities
Developing the company’s overall marketing plan in consultation with relevant functional and operational executives to achieve revenue and profit projections
Managing the marketing resources of the company to achieve maximum profitability from its products in line with the marketing plan, both in the short and long term
Identifying and developing new market opportunities which will realise increased profit and growth.
Reviewing and approving the appointment of key corporate marketing personnel so as to maximise the company’s marketing effort at a professional level
Overseeing preparation of sales forecasts and recommending short and long term goals to achieve volume and profit projections.
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| Internal Contacts |
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| External Contacts |
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| Typical Experience |
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Other Comments
Alternative Title: Chief Marketing Executive |
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