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| POSITION DESCRIPTION | PROPERTY INDUSTRY MAY 2008 |
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Marketing Manager |
| Position Code: | 4010 | | Career Level: | 5 |
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Responsible for
Implementing and managing Marketing policies, processes, procedures and initiatives within a region/division or specific industry, product or line of business, to ensure the achievement of strategic business objectives. |
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Reports To
Marketing Director, Chief Executive Officer, Managing Director, General Manager or Operations Manager. |
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Supervises
Marketing Team. |
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Main Activities
Formulating, recommending and implementing Marketing campaigns and strategies based on market intelligence and research projections to reach target markets, create consumer awareness and effectively promote the attributes of specific products or services.
Monitoring the progress of Marketing initiatives by preparing and updating Marketing budgets, regularly reporting on performance against target and providing variance analysis and revised projections.
Coordinating the collection and analysis of market research and market intelligence data.
Recommending pricing and volume discount policies.
Managing a Marketing team.
Controlling department expenditure and maintaining service levels.
Liaising with internal departments to communicate Marketing campaigns and to keep abreast of relevant product changes or developments.
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Key Skills
Professional Marketing skills coupled with an in-depth knowledge of a specific industry sector.
Excellent communication skills and the ability to interact at an executive level.
Ability to think strategically and analytically.
Leadership capability.
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Internal Contacts
Sales, Finance & Administration, Customer Service/Support, Warehouse & Distribution, Research & Development. |
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External Contacts
Advertising Agencies, Media, Public Relations Organisations, Market Research Consultancies, Government Organisations, Associations and Bodies. |
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Typical Experience
10+ years experience, coupled with a tertiary qualification. |
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