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| POSITION DESCRIPTION | AUSTRALIAN PUBLISHING INDUSTRY JULY 2008 |
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Marketing Strategist/Senior Officer |
| Position Code: | 2300 | | Career Level: | 4 |
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Responsible for
Managing the development, market share and profitability of a portfolio of new and existing strategically important products and/or services. |
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Reports To
Marketing Manager. |
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Supervises
May supervise Marketing Officers. |
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Main Activities
Working with line management groups to build and implement product marketing solutions in line with business needs.
Developing go to market strategies and tactical execution plans for a portfolio of products and/or services.
Projecting sales forecasts, developing product budgets and reporting on actual product sales.
Identifying new marketing opportunities and analysing competitor activity.
Identifying new product opportunities and preparing business cases.
Coordinating market research and product design activities in conjunction with other business functions.
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Key Skills
Excellent product knowledge
Strong business analysis skills
Strong communication and presentation skills
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Internal Contacts
Marketing, Sales, Finance, Training and Manufacturing departments of the business. |
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External Contacts
Advertising agencies, market research companies, public relations companies, customers and government officials. |
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Typical Experience
4-5 years experience in marketing, coupled with relevant tertiary qualifications. |
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