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| POSITION DESCRIPTION | AUSTRALIAN PUBLISHING INDUSTRY JULY 2008 |
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Publicity Manager |
| Position Code: | 2550 | | Career Level: | 4 |
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Responsible for
Providing professional and technical marketing communications expertise to handle advertising, public relations and/or promotional activities that are typically referred to external agencies or consulting firms. |
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Reports To
Marketing Communications/Public Relations Manager. |
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Supervises
No supervisory responsibilities. |
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Main Activities
Ensuring the effective internal dissemination of company news, announcements, marketing event calendars and other communications to the field.
Organising internal promotions and events such as the annual sales kick off.
Assisting in the production of publications such as newsletters, product brochures and other promotional material.
Preparing editorial for press releases and/or coordinating this activity through external Public Relations organisations.
Coordinating organisational involvement in trade exhibitions, seminars and shows, including liaison with external service organisations.
Developing and supervising budgets for activities.
Liaising with advertising agencies, public relations consultants and the media.
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Key Skills
Excellent oral and written communication skills.
Ability to liaise at all levels inside and outside the organisation.
Adaptability to changing environment and work loads.
Ability to use own initiative.
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Internal Contacts
Sales department employees, Marketing Management, Senior Executive team. |
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External Contacts
Media, advertising & public relations agencies/consultancies, sponsorship recipients, promotions consultants, conference organisers, graphic designers, printers. |
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Typical Experience
5+ years of related experience such as Advertising, Journalism, Public Relations or Event Management coupled with tertiary qualifications (typically in Marketing, Communications or Journalism). |
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