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| POSITION DESCRIPTION | AUSTRALIAN PUBLISHING INDUSTRY JULY 2008 |
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Senior Publicist |
| Position Code: | 2560 | | Career Level: | 4 |
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Responsible for
Publicising and promoting all relevant publications with instruction from the general manager. |
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Reports To
Publicity Manager |
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Supervises
Publicists, Publicity Assistants. |
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Main Activities
Working closely with management regarding all media developments to ensure that all titles are being monitored and managed effectively.
Developing and maintaining publicity initiatives which allow for the effective dissemination of media information to internal personnel, including publishing marketing and sales.
Meeting regularly with management to discuss advance allocation of titles, publicity and media updates.
Managing and maintaining media databases for all disciplines to ensure relevant/valuable contacts are maintained.
Seeking opportunities for television, print, radio and online publicity wherever possible whilst controlling overall publicity expenses.
Coordinating and executing the timely placement of publicity strategies.
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Key Skills
Excellent communication, both verbal and written.
Self-motivated and able to work unsupervised and achieve strict deadlines.
Exceptional organisational and interpersonal skills.
Strong leadership/mentoring skills.
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Internal Contacts
Stills Librarian, Marketing, Entertainment Consultants, Cable Advisors, Mailroom & Reception. |
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External Contacts
Channels / Channel Management Media. |
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Typical Experience
At least 5 years experience in a publicity role coupled with any relevant tertiary qualifications. |
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