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| POSITION DESCRIPTION | NEW ZEALAND TOP EXECUTIVE MAY 2008 |
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Marketing Director |
| Position Code: | 2000 | | | |
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Responsible for
Establishing and controlling the national marketing strategy to achieve market share and profitability goals. |
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Reports To
Chief Executive/Managing Director. |
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Supervises
A specialist marketing team, including product managers, market research officers and product promotions staff. |
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Main Activities
Developing plans to achieve revenue and profit margin projections.
Formulating national marketing policies and strategies based on market intelligence and research projections.
Implementing and monitoring the progress of marketing plans and advertising campaigns.
Preparing and updating national marketing budgets, regularly reporting on performance against target and providing variance analyses and revised projections.
Determining pricing and volume discount policies.
Coordinating market research and market intelligence data.
Liaising with other divisions/departments.
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Key Skills
Professional marketing skills are essential. The role also needs strong communicative skills and the ability to interpret and maximise the use of sophisticated market research data.
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Internal Contacts
National sales management, finance and accounting, company secretarial/legal, systems and software development. |
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External Contacts
Advertising agencies, the media, public relations firms, market research firms, Government officials. |
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Typical Experience
At least 12 years of marketing and product management experience. Typically has tertiary qualifications. |
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Other Comments
The role has significant elements of market strategy and positioning. |
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